Yellow Phone Music Conference announces programming expansion. Free concerts, partnerships with Scotland’s goNorth music festival and Miltown Beat Down new for 2012





MILWAUKEE – August 14, 2012 – Yellow Phone Music Conference (YPMC), a four-day gathering of artists and music professionals, kicks off in a few weeks with new elements that offer something for all music enthusiasts. YPMC will be held Thursday, September 6 through Sunday, September 9 at the Hyatt Regency Hotel in Milwaukee, Wis.


YPMC Brings Scottish Music Invasion

A key highlight of the 2012 YPMC is a new collaboration with Scotland’s premier music industry networking and showcasing event – goNORTH music festival. Through Highlands and Islands Enterprise in Scotland, YPMC is bringing Scottish music industry professionals and two up-and-coming bands to the conference:

• Fatherson – A three-piece alternative rock / power-pop band from Kilmarnock near Glasgow that has toured extensively under Idlewild management.


• Willie Campbell – From the Isle of Lewis in Scotland, William Campbell is a solo artist, who was the lead singer and guitarist of the now defunct band


Astrid, and is also a member of The Reindeer Section, Snow Patrol’s side project.

“When you consider the global influence of today’s music, it was important for us to incorporate an international aspect to YPMC this year,” said Doug Johnson, partner, Pursuit Live and cofounder of YPMC. “Europe is looking to Milwaukee as a diverse music platform to showcase its artists, and YPMC is helping open this door to the local music community through the goNorth partnership.”

Scotland’s goNorth festival is put on by Highlands and Islands Enterprise, an economic and community development agency of the Scottish government. European music industry expert, Iain Hamilton, head of creative industries, Highlands and Islands Enterprise, and Alex Smith, of goNorth music festival will also be participating in YPMC.


Miltown Beat Down Battle Teams Up with YPMC
In addition to the goNorth festival partnership, YPMC is teaming up with Miltown Beat Down Battle (MTBD), Milwaukee’s top producer beat battle. The beat competition gets underway this month, with the semi-final and final rounds held at MOCT, 240 E. Pittsburgh Ave., as part of YPMC on September 7 and 8, respectively.


Free Concerts for Everyone
Free concerts for the Milwaukee community are another new feature of YPMC 2012. Serving as Yellow Phone Music Conference’s first outdoor music showcase, Free and open to the public, four unsigned YPMC bands will perform on Friday and Saturday, September 7 and 8 at Catalano Square in Milwaukee’s Historic Third Ward. New acts will be featured each night from 7 – 10:30 p.m. and will be announced soon.


Yellow Phone Music Conference Vitals
YPMC badges are available to the public for $149 can be purchased at Conference badges provide entrance to targeted panel discussions and mentor sessions with experienced industry professionals, music showcases with leading unsigned talent, networking cocktail receptions, and a closing brunch.


Wristbands for YPMC showcase access-only are available for $20 at “Wristbands give music lovers and the general public the ability to see more than 30 of the best unsigned musicians from around the world. It’s a great value,” said Scott Ziel, partner, Pursuit Live and cofounder of YPMC.

To purchase conference badges and wristbands online and view updates, visit


About Yellow Phone Music Conference
Founded in 2011, Yellow Phone Music Conference (YPMC) is produced by Pursuit Live, a leading concert and entertainment company based in Milwaukee, Wis. YPMC connects artists and music professionals during a four-day event in downtown Milwaukee, Wis. YPMC will present industry-focused panel discussions and mentor sessions led by experienced, respected leaders in the music business, bringing professionals, artists and fans together to share ideas and cultivate opportunities. Yellow Phone’s mission is to bring together career-oriented artists and positive, innovative leaders in today’s music business to provide a quality experience with significant, powerful takeaways. For more information, visit


About goNORTH from goEvents
Over the past ten years, goEvents has supported and facilitated a strong and thriving music scene that is continually growing and developing throughout the U.K. GoEvents has extensive industry experience in working with organizations based in Scotland, the U.K., and internationally. GoEvents is a project of Creative Highland and is tasked with delivering the Creative Industries Trade Groupings remit for Highlands and Islands Enterprise. The organization operates two key projects – goNORTH music festival and Project HAIL, which is dedicated to developing all areas of the music industry throughout the Highlands and Islands. Visit


About Miltown Beat Down Battle
Founded in 2005, Miltown Beat Down has grown into a regionally respected event that provides producers an opportunity to showcase their music and network with like-minded industry professionals. For more information on Miltown Beat Down Battle dates and times, visit